Instagram CEO says photos will always be ‘important’ for the app
Final yr, Instagram CEO Adam Mosseri made it clear that the social media platform wasn’t a “sq. photo-sharing app” and that the main target could be on movies. This didn’t go down nicely with a variety of photographers who felt that Instagram was pushing movies, Reels or extra of video content material in some kind. Now, Mosseri has acknowledged that. In a query requested on his Instagram Tales, Moses mentioned that target photographs had gone down. “I feel we had been overfocussed on video in 2022 and pushed rating too far and mainly confirmed too many movies and never sufficient photographs,” he mentioned. We positively have quite a few photographers who’ve been upset.”
Photographs to be an vital a part of Instagram
Mosseri mentioned that the social media platform will proceed to “lean” into movies however it nonetheless values photographs. “Photographs will all the time be part of Instagram,” he mentioned.
He additionally defined that Instagram has tried to strike the precise steadiness between photographs and movies. “We’ve since balanced, so issues like how usually somebody likes photographs versus movies and the way usually somebody feedback on photographs versus movies are roughly equal, which is an efficient signal that issues are balanced,” he mentioned.
He additionally mentioned that if individuals see extra video content material on Instagram then that’s as a result of movies are “what’s driving total engagement extra.”
Photographs, nevertheless, will all the time be an vital a part of Instagram, Mosseri reiterated. “There are all the time going to be individuals who love and are keen on discovering photographs on Instagram and elsewhere. And I need to ensure that we’re very clear about that,” he added.
Instagram has targeted — and invested — closely in Reels as a way to tackle the stiff competitors that has emerged from TikTok within the final couple of years. Even Mark Zuckerberg, CEO, Meta, had admitted that TikTok’s dominance had made the corporate make fairly a number of adjustments.