Snapchat’s ‘Digital-Well Being Index’ indicates positive social media experience for Gen Z
What is the Digital Well-Being Index
Snapchat’s inaugural DWBI studies Gen Z’s psychological well-being in the online domain. This index is a measure of the Indian Gen Z and other participating countries’ population’s digital well-being.
How was the index measured
The company claims that the index is based on more than four decades of subjective well-being research. It also draws from the responses from over 9000 Gen Z respondents from over 6 countries (India, the US, the UK, Australia, France, and Germany). This helped the company to gain insight into how teens and young adults are faring online. The index will also created to help inform Snap’s recently released Family Center.
Inaugural DWBI reading: What it says
Snap’s first DWBI for the six markets stands at 62. This can be considered an average reading on a scale of 0 to 100. The reading was neither particularly favourable nor especially worrisome.
By country, India registered the highest DWBI at 68, and France and Germany both came in below the six-country average at 60. Australia’s DWBI is 63; while the UK matched the six-country average of 62, and the U.S. scored 64.
The index leverages the PERNA model, a variation on an existing well-being theory 1, comprising 20 sentiment statements across five categories: Positive Emotion, Engagement, Relationships, Negative Emotion, and Achievement.
Taking into account all of their online experiences on any application or device
over the preceding three months, 2 respondents were asked to state their level of agreement with each of the 20 statements. For instance, under the Engagement category, one statement is: “Got completely absorbed in what I was doing online,” and under Relationships: “Was very satisfied with my relationships online.”